This Privacy Policy describes how Xtracted Espresso Solutions ("we", "our", "us") collects, uses, stores, and discloses your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. What Personal Information We Collect
We may collect personal information including:
- Full name
- Email address
- Phone number
- Business name
- Job title or role
- Location
- Any other information you provide to us
We may also collect:
- Website usage data (via cookies, pixels such as Meta Pixel)
- Marketing engagement data (e.g. email opens, clicks, ad interactions)
2. How We Collect Your Information
We collect personal information when you:
- Submit a form on our website or landing pages
- Complete a Meta (Facebook/Instagram) lead form
- Contact us via phone, email, or social media
- Subscribe to marketing communications
- Interact with our website (cookies, tracking tools)
3. Purpose of Collection
We collect and use your personal information to:
- Respond to enquiries
- Provide quotes, pricing, and product information
- Deliver our services
- Send marketing and promotional communications
- Improve our website, services, and marketing
- Analyse campaign performance (including Meta ads)
4. Marketing Communications
By providing your personal information, you consent to receiving marketing communications from us in accordance with the Spam Act 2003 (Cth).
These may include:
- Emails
- Phone calls
- SMS messages
You can opt out at any time by:
- Clicking “unsubscribe” in emails
- Contacting us directly
5. Form Submission and Consent
When you submit your information through any form on our website, landing pages, or Meta lead forms, you acknowledge and agree that:
- You have read and understood this Privacy Policy
- You consent to the collection and use of your personal information as outlined in this policy
- You consent to being contacted by Xtracted Espresso Solutions for both enquiry response and marketing purposes
6. Cookies and Tracking Technologies
We use cookies and similar technologies (including Meta Pixel) to:
- Track website usage
- Measure advertising performance
- Deliver targeted advertising
This may involve the collection of:
- IP address
- Device information
- Browser type
- Pages visited
You can control cookies through your browser settings.
7. Disclosure of Personal Information
We may disclose your personal information to:
- Employees and contractors
- CRM and marketing platforms (e.g. Meta, email marketing software)
- IT and hosting providers
- Professional advisers
Some third-party providers may store data overseas. We take reasonable steps to ensure they comply with Australian privacy laws.
We do not sell your personal information.
8. Data Storage and Security
We take reasonable steps to protect your personal information from:
- Misuse
- Loss
- Unauthorised access
- Modification or disclosure
9. Access and Correction
You have the right to:
- Request access to your personal information
- Request correction of inaccurate or outdated information
To do so, please contact us using the details below.
10. Retention of Data
We retain personal information only as long as necessary to:
- Fulfil the purposes outlined in this policy
- Comply with legal obligations
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
12. Complaints
If you believe we have breached the Australian Privacy Principles, you can contact us.
We will respond within a reasonable timeframe.
If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC).
13. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.